Our achievements

Case studies to illustrate our know-how

section mobile

01 - Competitive study of a premium active ingredient

This study was conducted as part of the post-launch of premium active ingredient
an objective active ingredient. The goal was to refine the product’s positioning and sales pitch in line with the competitive environment.

  • Better understanding of the competitive environment

  • Identification of competing ingredients

  • Highlighting the differentiating arguments

  • Complete the internal database of active ingredients

  • Analyze competitors’ documents and communication media

  • Identify the strengths and weaknesses of competitors

  • Competitive analysis of competitors, table and report

  • Identified differentiating arguments

02 - Market study for the launch of an innovative ingredient

Having developed an innovative ingredient, the customer wanted to study the market potential by carrying out a market study of the finished products currently marketed, and thus develop its arguments in a sales brochure (also produced by Irisco!).

  • Define the product positioning

  • Identify customer targets (B2B)

  • Building the sales pitch

  • Analysis of available technical data

  • Field study of the market: analysis of the offer in points of sale

  • Sensory study of products

  • Market research report

  • Development of the positioning

  • Creation of a commercial brochure

03 - Implementation of a clinical study to evaluate the efficacy of an active ingredient

As part of the objectification of an active ingredient for the nutraceutical market, this mission consisted in designing the study and coordinating its implementation with the provider.

  • Establish the study protocol appropriate to the client’s objectives

  • Identify the best partner to conduct the study

  • Valuing scientific results in the form of marketing arguments

  • Study of existing clinical study protocols on the theme at hand

  • Consultation of study centers to obtain the best quality/price ratio

  • Drafting of the study specifications

  • Study protocol in line with client’s objectives

  • Study carried out within the time limits set by the selected partner

  • Study results that can be used for marketing promotion purposes

04 - Definition of product strategy, marketing arguments and sales support for an ingredient on different markets

As part of the launch of an ingredient in several markets, we assisted this client in defining the sales and distribution strategy for his product. We also designed his marketing arguments and communication materials

  • Define the positioning and strategy of the product

  • Build the marketing argument

  • Create sales support materials to ensure commercial promotion

  • Bibliographic study of the market: sales volumes, turnover, trends, segmentation

  • Realization of the competitive study of the product (technical, marketing, and price aspects)

  • Consultation of the various market players

  • Identification of potential customer targets

  • Definition of the product’s marketing and sales arguments

  • Creation of sales support materials (identity, brochure, commercial presentation)

  • Market research report
    Competitive analysis report

  • Defined product positioning and strategy

  • Identity and sales media created

05 - Définition de la stratégie produit, de l’argumentaire marketing et des supports de vente d’un ingrédient sur différents marchés

Dans le cadre du lancement d’un ingrédient sur plusieurs marchés, nous avons accompagné ce client dans la définition de la stratégie de vente et de distribution de son produit. Nous avons également conçu son argumentaire marketing et ses supports de communication

  • Définir le positionnement et la stratégie du produit
  • Construire l’argumentaire marketing
  • Créer les supports de vente pour assurer la promotion commerciale
  • Etude bibliographique du marché : volumes de ventes, CA, tendances, segmentation
  • Réalisation de l’étude concurrentielle du produit (aspects techniques, marketing, et prix)
  • Consultation des différents acteurs du marché
  • Identification des cibles de clients potentiels
  • Définition de l’argumentaire marketing et commercial du produit
  • Création des supports de vente (identité, plaquette, présentation commerciale)
  • Rapport d’étude de marché
  • Rapport d’analyse concurrentielle
  • Positionnement et stratégie produit définis
  • Identité et supports de vente créés

section ordi

  • Better understanding of the competitive environment

  • Identification of competing ingredients

  • Highlighting the differentiating arguments

  • Complete the internal database of active ingredients

  • Analyze competitors’ documents and communication media

  • Identify the strengths and weaknesses of competitors

  • Competitive analysis of competitors, table and report

  • Identified differentiating arguments

01 - Competitive study
of a premium active ingredient

This study was conducted as part of the post-launch of premium active ingredient an objective active ingredient.
The goal was to refine the product’s positioning and sales pitch in line with the competitive environment.

02 - Market study for the launch of an innovative ingredient

Having developed an innovative ingredient, the customer wanted to study the market potential by carrying out a market study of the finished products currently marketed, and thus develop its arguments in a sales brochure (also produced by Irisco!).

  • Define the product positioning

  • Identify customer targets (B2B)

  • Building the sales pitch

  • Analysis of available technical data

  • Field study of the market: analysis of the offer in points of sale

  • Sensory study of products

  • Market research report

  • Development of the positioning

  • Creation of a commercial brochure

  • Establish the study protocol appropriate to the client’s objectives

  • Identify the best partner to conduct the study

  • Valuing scientific results in the form of marketing arguments

  • Study of existing clinical study protocols on the theme at hand

  • Consultation of study centers to obtain the best quality/price ratio

  • Drafting of the study specifications

  • Study protocol in line with client’s objectives

  • Study carried out within the time limits set by the selected partner

  • Study results that can be used for marketing promotion purposes

03 - Implementation of a clinical study to evaluate the efficacy of an active ingredient

As part of the objectification of an active ingredient for the nutraceutical market, this mission consisted in designing the study and coordinating its implementation with the provider.

04 - Definition of product strategy, marketing arguments and sales support for an ingredient on different markets

As part of the launch of an ingredient in several markets, we assisted this client in defining the sales and distribution strategy for his product. We also designed his marketing arguments and communication materials

  • Define the positioning and strategy of the product

  • Build the marketing argument

  • Create sales support materials to ensure commercial promotion

  • Bibliographic study of the market: sales volumes, turnover, trends, segmentation

  • Realization of the competitive study of the product (technical, marketing, and price aspects)

  • Consultation of the various market players
    Identification of potential customer targets

  • Definition of the product’s marketing and sales arguments

  • Creation of sales support materials (identity, brochure, commercial presentation)

  • Market research report

  • Competitive analysis report

  • Defined product positioning and strategy

  • Identity and sales media created

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